Visual Media

Thought only your Gran reads a newspaper these days? Think again. Rumours of print advertising's death have been greatly exaggerated, and we don't just mean Newspapers. Out of home (OOH) and magazines are still driving ROI for advertisers across the land.

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Let us paint you a picture... A gust of wind lifting a blonde lady's skirt. A boxer, fist cocked, standing over a stricken opponent. A pint glass full of black liquid with a band of white foam on the top. We bet you can picture the images. They're iconic, seared into our collective consciousness.

This is the power of visual media.

OOH, newspapers and magazines are important elements of modern-day advertising. Whether it's OOH's potential for mass reach, building brand trust with broadsheet newspapers, or targeting niche audiences contextually, visual media advertising can do it all.

The creative potential is incredible, matching beautiful photography and design with augmented reality, custom installations and QR codes to capture audience attention, imagination and response.

The line between physical and digital is blurring with traditional visual media channels extending into the digital world, increasing the number of campaign touchpoints and effectiveness.