Publisher advertising
Where do audiences go for trusted, credible, entertaining content? Publisher media. High quality and high attention, publisher media advertising in newspapers and magazines remains a mainstay on advertising schedules.
"Extra! Extra! Read all about it!" rang the cry from newsstands at busy city intersections, back when the humble newspaper reigned supreme.
You won't find many grubby-cheeked urchins announcing breaking news like this anymore, but our national newspapers are still where audiences go to find out what’s happening in the world. Fewer people buy a physical paper, but news publishers set the national agenda whether you read them online, in app or traditional paper and ink.
Publishers are the original influencers, setting fashion trends, the political agenda or championing the consumer. Unlike modern some social media influencers, they still maintain pesky things like editorial standards!
Some of the nation's favourite titles have been around for well over a century. British Vogue was first published in 1916 and The Radio Times first hit news-stands in 1923. We've grown up with these brands and they wield huge cultural capital. Publishers lend brands some of that cultural capital by placing their adverts next to editorially curated, authoritative content.
As audiences fragment, publisher media has become an omni-channel ecosystem of apps, websites, podcasts and (of course) the old-fashioned printed editions.
With such a variety of content, it's possible to find any audience with publisher media. Readers actively engage with the content and there are loads of innovative ad formats, keeping publisher media advertising relevant now and into the future.
Our tactics
Services
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Our clients
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FAQs
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Yes, there is a significant demographic that consistently consumes traditional newspapers and magazines.
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Newspapers and magazines have made significant strides over the years in digital transformation which means considerable advertising opportunities in the digital space.
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Newspapers advertising is very cost effective from local to national titles in print with digital opportunities offering different price points.
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Newspapers and magazines allow for brands to align themselves to trusted media publications.
To get started you can call 01598 760700
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