Out of home advertising
Out of home advertising, or OOH. One tiny acronym to cover a sprawling advertising ecosystem.
From giant HD digital screens to pub beer mats, OOH is everywhere. Show us a moderately flat surface and we'll show you a way to advertise on it.
OOH is important, not just for advertisers and media owners, but for councils, public transport operators, and the public alike.
You might be surprised to learn that up to 50% of the revenue generated by OOH advertising is returned to the public purse funding councils and transport providers. If not for OOH advertising, there would be fewer defibrillators on our streets and poorer mobile phone connectivity. There are even adverts which suck greenhouse gas from the atmosphere, sequestering it safely away. No other channel can make a claim like that.
OOH is the only channel which reaches more than 95% of the UK population every week. There are dozens of formats and if the right format doesn’t exist, advertisers can build their own custom sites to create immersive brand experiences.
As more of the UK OOH estate goes digital, the possibilities for advertisers are expanding. Along with the traditional two week in charge periods for paper and ink sites, brands can buy programmatically, use environmental triggers like the weather or pollen count, or run on specific days of week and time of day. With OOH brands can run geo-targeted messages in national campaigns or make themselves famous in a small area for a low budget. We can even leverage data from smart phones using TARGETR, our in-house audience targeting solution, to execute pinpoint accurate campaigns.
We have years of experience delivering unmissable OOH campaigns for our clients. There's nothing more satisfying than seeing a brand come to life out there in the real world, so drop us a line to find out how we can make it real for you.
Our tactics
Services
See all services
Our clients
Alcumus - SafeContractor
Paid Search
Driving leads using paid search
Nesta
YouTube / Paid Search / Paid Social / Radio
Warming homes not the planet...
There's more to see
SEE ALL CASE STUDIESInsights
Why diversity and inclusion matters for Media
In today’s media landscape, the role of diversity and inclusion is critical in creating compelling and impactful content.
The use of AI in Media planning
The pros and cons of AI, according to a media planning professional born before Google.
FAQs
-
Yes, as part of wider media activity OOH can be an extremely effective tool to reach a large portion of your audience.
-
Adverts are served via a digital screen rather than a paper and paste poster
-
Out of home advertising is a great way to build your brand's presence in the real world, with agility that scales from local activation to national.
-
We use a research tool called Route to measure the impact of Out of Home advertising.
To get started you can call 01598 760700
or email [email protected]
