B2B Lead Gen
The quest for the marketing qualified lead (MQL) is legendary, fraught with difficulty and frequently unsuccessful. We've helped clients large and small fill their pipeline with well executed lead gen campaigns.
B2B advertising is in the middle of a narrative shift. The LinkedIn marketing commentariat have decreed that brand is the new broom for B2B. Soon all B2B advertisers will be flaunting their distinctive assets and fluent devices at the top of the advertising funnel, so they say.
While we agree that B2B advertisers can't solely focus on the 5% of buyers in market in any given month, sales teams still need leads to follow up and companies must sell to survive, so lead gen isn't going anywhere.
Lead generation means different things in different places. We treat each lead gen brief on its merits, starting with defining what constitutes a lead, the target audience, whether we're integrating into an existing CRM, how leads will be nurtured and what content is available for the all-important value exchange.
We design campaigns which deliver guaranteed cost per lead (CPL) and lead volume. We're equally comfortable working in Linkedin or with trade publishers. All the suppliers we work with are GDPR compliant, so when it comes to personally identifiable information (PII), you can be sure the ICO won’t come knocking.
Whether we're promoting a webinar, a white paper or an infographic, we develop a bespoke laydown to maximise volume and quality of leads, helping our clients keep the sales team happy and the pipeline flowing.
Our tactics
Our B2B & Government Clients
Nesta
YouTube / Paid Search / Paid Social / Radio
Warming homes not the planet...
Revlon
YouTube / BVOD / Paid Social
Driving sales for retailers across the UK and Germany...
There's more to see
SEE ALL CASE STUDIESInsights
FAQs
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B2B lead generation is the process of identifying and attracting potential business clients (leads) for products or services. It involves strategies such as content marketing, email campaigns, social media engagement, paid advertising and networking to generate interest and build relationships with decision-makers in other businesses.
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B2B lead generation is crucial because it helps businesses identify and engage with potential customers who have a genuine interest in their offerings. By targeting the right leads, companies can increase sales, grow their customer base, and build long-term partnerships that drive revenue and business success.
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Effective B2B lead generation methods include:
Content marketing (e.g., blogs, whitepapers, case studies.)
Email marketing with personalized campaigns.
Social media engagement (e.g., LinkedIn, Twitter.)
Paid ads targeting business audiences (e.g., Google Ads, LinkedIn Ads.)
Webinars and online events.
Networking and partnerships with industry influencers.
Referral programs to encourage existing customers to refer new leads.
To get started you can call 01598 760700
or email [email protected]
