Radio advertising
Reach audiences where other media channels can't with radio media advertising.
The humble radio gets everywhere and goes everywhere. It's the first thing you hear in the morning or get in the car, it soundtracks meal prep, lazy Sunday mornings, or a long day in the office. Need something to keep you company while you're weeding the flowerbeds? Radio. Clearing out the loft? Radio.
This ingenious little device opens so many doors for advertisers. It’s accessible, pairing low CPTs with low production costs. It's scalable, whether you want to run on a local station all the way up to spots in syndicated national news, traffic and travel updates. It gives advertisers the chance to step into editorial space, with competitions and promotions integrated into the show.
Radio works in harmony with other AV channels, especially TV. Listening generally peaks in the morning and afternoon with TV taking over in the evening. It can also work as a lead channel with its ability to reach audiences across different demographics at scale.
Listening is habitual, with audiences tuning in to the same shows and presenters day in, day out. They feel deep connections to their favourite shows… just look at the furore every time Radio One changes its breakfast show line up!
Audience interaction, listener phone ins and debates help solidify the relationship between the audience and presenter. Brand promotions and competitions take advertising into the world of content, creating value for listeners and building lasting connections.
As homes become smarter, radio is becoming ever more versatile. It’s an amazing time for advertisers to embrace the "friendly" medium, enhance their campaigns and improve ROI.
Our tactics
Services
See all services
Our clients
Nesta
YouTube / Paid Search / Paid Social / Radio
Warming homes not the planet...
Alcumus - SafeContractor
Paid Search
Driving leads using paid search
There's more to see
SEE ALL CASE STUDIESInsights
Why diversity and inclusion matters for Media
In today’s media landscape, the role of diversity and inclusion is critical in creating compelling and impactful content.
The use of AI in Media planning
The pros and cons of AI, according to a media planning professional born before Google.
FAQs
-
Broad reach – Radio enables businesses to connect with large audiences, including local, regional, and national listeners.
Cost-effective – Compared to television and digital advertising, radio ads are often more affordable.
Highly targeted – Advertisers can choose stations and time slots that align with their ideal audience demographics.
Engaging format – Listeners tend to be highly engaged, particularly during peak commuting hours.
Quick production – Radio ads can be created and aired promptly, making them ideal for time-sensitive promotions. -
The cost of radio advertising depends on several factors, including:
Station popularity – Well-known stations with larger listener bases tend to charge more.
Time of day – Prime time slots (such as morning and evening rush hours) are more expensive.
Ad length – Standard radio ads are usually 30 or 60 seconds long.
Frequency – Running ads multiple times increases the total cost but also enhances effectiveness. -
Define your target audience – Consider factors such as age, location, interests, and lifestyle.
Analyse station demographics – Different stations appeal to different audiences, such as news listeners, music fans, or talk radio enthusiasts.
Consider geographic reach – Decide whether to advertise on local, regional, or national stations based on your business goals.
To get started you can call 01598 760700
or email [email protected]
