Data & Martech services

It's not the size of your dataset that counts, it's what you do with it.

Since the turn of the century the ad industry has gone from tracking phone calls to flooding billions of rows of data into data lakes, DMPs, ADPs and AI. Along with the explosion of acronyms, a new industry has flourished.

Ad tech, martech and measurement is big business. And if you want help navigating it, that's what we're here for.

Whether you want advice on GA4 set up, rationalising and simplifying your website tag structure, leveraging first party data or future proofing your data strategy, we can help. Our specialists live in the world of data day in and day out, so we know what works and what doesn't.

We have a suite of tools at our disposal to enrich audience segments and competitor analysis. Our in-house measurement team do everything from market mix modelling (MMM) to creative testing and causal inference analysis. Proprietary tools like TARGETR make identification and targeting of audiences simple across a range of channels.

Data can be a huge competitive advantage for advertisers, improving every decision. But data done badly can lead you along the road to nowhere. We help steer our clients out of the data jungle.