TARGETR

Anyone who has ever watched The Hunted on Channel 4 knows that a mobile phone gives away an awful lot about its owner. With TARGETR, we can provide advertisers access to GDPR compliant mobile device data to supercharge programmatic and social media campaigns.

Channels

Walled gardens. Crumbling cookies. Tracking opt-outs. It's tough out there for advertisers trying to reach their customer. No sooner do you find them on one platform, you lose them when they switch to another.

Imagine there was a piece of technology which we carry with us all the time, constantly emitting data about where we are and how we interact with it. Now imagine we could use that data to build audiences and reach them across a variety of advertising platforms in a privacy compliant way. Wouldn't it be great?

Let us introduce you to TARGETR.

TARGETR is a sophisticated platform for tracking consumers using data from their mobile phones. It allows marketers to gain insights into consumer behaviour, preferences and interactions with touchpoints including social media, programmatic video, digital audio, digital out-of-home (DOOH), and connected TV (CTV). By harnessing data points from online activities, app usage, content consumption and real-world movements TARGETR creates audience profiles with unparalleled accuracy and granularity.

We know, it sounds too good to be true, but TARGETR is legit and it's available now. TARGETR is already delivering highly targeted and impactful advertising quickly and efficiently, enhancing campaigns in the UK and across the globe.

Our tactics

Contextual

We identify and target audiences based on broad categories, niche subcategories and contextual behaviours across apps, websites, and user interests - ensuring precise and relevant engagement.

Third-party data sources

We leverage trusted data sources like Experian, ONS and Mastercard shopper data, along with many others, to enhance targeting precision and audience insights.

Demographic targeting

Reach the right audience by targeting age, gender, household income, composition and socio-demographic factors for more precise and effective campaigns.

Location targeting

Utilize live locations, location patterns, mapping, heatmaps, geofencing and advanced mapping techniques to deliver highly targeted location-based campaigns.

Purchasing targeting

Use credit card purchases and loyalty card data to identify and target specific purchase categories that consumers are most likely to buy.

Predicative targeting

Build look-a-like audiences based on site/app visitation, location data and purchase signals.

Behavioural targeting

Target based on web browsing habits, Page visits, Search behaviour, brand affinity, psychographic traits to engage users with personalised content.

Services

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B2B Media

Brand building, LinkedIn or lead gen. Explore our strategic B2B media solutions.

Data & Martech

Unlocking insight through data. Find out about how we navigate the new data frontier.

Media consultancy

Growth stalled? Niche audience? No problem. From governments to scale-ups, view our consultancy solutions.

Our clients

Cummins

B2B / Publisher media / Video Advertising

Making an impact with international news titles

Nesta

YouTube / Paid Search / Paid Social / Radio

Warming homes not the planet...

There's more to see

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Insights

Uncover the latest trends in media and advertising. Our insights deliver expert analysis on audience behaviour and innovative strategies to keep you ahead in a rapidly evolving industry.

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FAQs

Got a question on TARGETR? Browse our handy FAQs below or drop us a line at [email protected]

TARGETR is new way to use data to curate audiences and directly be used in media platforms.
We need to do our due diligence in terms of data significance, but yes it can be applied to most media campaigns.
No. The data is anonymised cohort data and is ratified GDPR compliant
TARGETR can be used in paid social, digital display, digital OOH, digital and audio.

Let's talk about how we can support you

To get started you can call 01598 760700
or email [email protected]

More ways to contact us

TARGETR

Our tactics