YouTube advertising
Part video advertising hub, part social network, part search engine. YouTube has come a long way from the days of user generated content featuring cats. It's an entire media ecosystem in one place and the potential for advertisers is huge.
YouTube? that’s just grainy DIY videos and UK drill music. Right?
Wrong. It's hard to pigeonhole YouTube, having changed and grown so much since it launched in 2005. Today, YouTube is a multi-media giant.
While you can still find plenty of grainy "how to?" videos and UK rap music, you can also find content from major broadcasters, live sports and some of the internet's biggest stars.
YouTube has helped launch and sustain entire music genres and taught an army of DIYers how to change a tap. It's also hard to find as much diverse content anywhere else and its now made the leap into our living rooms. YouTube reaches over 60% of the UK population every week with over 40% of content viewed on the main TV. We beam campaigns into your target audience's living room at a fraction of the CPM of linear TV or BVOD.
As YouTube can sit anywhere in the comms mix, advertisers need strategic understanding of the platform, how it fits with other channels on the schedule, and the different ad formats and targeting techniques to get the best results.
We sweat the detail to make sure our clients get the most from the channel, whether that’s a full funnel in platform solution, or part of the wider media mix.
Our tactics
Our clients
Nesta
YouTube / Paid Search / Paid Social / Radio
Warming homes not the planet...
Revlon
YouTube / BVOD / Paid Social
Driving sales for retailers across the UK and Germany...
There's more to see
SEE ALL CASE STUDIESInsights
FAQs
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YouTube is the largest video platform, offering a vast range of content from diverse sources, including influencers, user-generated videos and broadcaster content.
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YouTube ads can now be served not just to computers & laptops, but mobiles, tablets and even TV screens.
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We track YouTube delivery via our ad servers as well as platform reporting from YouTube.
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Advertisers are only charged for views once a consumer has watched at least five seconds of the ad. This format allows for cost-effective advertising, ensuring that you're paying for engaged viewers who have shown interest in the content.
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These ads are displayed on YouTube and across Google Video Partners.
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Show your advert to when the consumer is in the discovery phase.
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Adverts are seen in the YouTube home feed and YouTube Search.
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Pre-roll ads require viewers to watch the entire advert, as they can't be skipped.
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Bumper ads cannot be skipped and are ideal for extending reach or reinforcing longer brand ad formats.
To get started you can call 01598 760700
or email [email protected]
