Revlon is a global beauty and personal care brand known for offering a wide range of products in categories such as cosmetics, skincare, fragrance, and hair care. Founded in 1932, the company initially gained recognition for its innovative nail enamel products, and over time expanded its portfolio to include foundations, lipsticks, mascaras, and other beauty essentials. Revlon is recognized for delivering affordable yet high-quality products, with a strong emphasis on colour cosmetics. The brand also markets its products through both traditional retail channels and online platforms, appealing to diverse consumers across various markets worldwide. Revlon's mission is to empower individuals to express their beauty and confidence through its extensive product offerings.
Revlon
Background
Our approach
Revlon 's brand has a strong heritage in the hair and beauty category, but has faced increasing pressure from Dyson and their innovative products in the category. With brands like Babyliss offering products at a similar price point and with added pressure from Shark, Revlon have continued to develop their product range offering quality and value with innovative products that can do several jobs. Like the Multi-styler. We needed an efficient media route to communicate the offer and support retailers.
Support retailer activity in the following markets
- UK - Boots and Argos
- Germany - Major retailers
Increase awareness of the Multi-Styler and its benefits when compared to other products. Protect market share v BaByliss and Shark.
Results
Increase in engagement when compared to like for like activity
Consumers reached in a premium environment on the TV screen through BVOD and YouTube
Increase in sales Y.O.Y
Insights
To get started you can call 01598 760700
or email [email protected]
