Social media advertising
Ever wanted to "do a viral"? Many have tried, many have failed. Fortunately, organic success isn’t the only way to do social. Whether its Facebook, Instagram, X, Pinterest, Snapchat or TikTok, there's a paid media opportunity and an engaged audience out there waiting for you.
It's hard to believe that social media as we know it only came into existence in 2004 when a group of Harvard students set up Thefacebook.com to connect with friends on campus. A couple of decades, quite a few scandals and several billion users later, Facebook is still the biggest social network out there, but it's far from the only show in town.
According to YouGov there are now more than 20 social networks active in the UK, each with unique strengths and demographics, each requiring a unique approach to maximise returns for advertisers.
The richness of the audience data collected by each platform and the scalability of campaigns means you can do everything from low budget, addressable, geo fenced activity leveraging first-party data, to population scale reach building efforts promoting glossy brand videos.
What’s more, the creative opportunity in social is huge. There are so many ways for brands to engage their audience and actively participate in online culture.
We plan holistically for our clients, from strategy through to creative execution, making sure they have the right balance between paid, promoted and organic content and that they're active on the right platforms.
Make no mistake, the dawn of social media fundamentally changed advertising. It's now table stakes for brands to be active on socials, but it's difficult to perfect. With the correct strategy and expertise, it can be game changing. This is where our team of specialists can help.
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Revlon
YouTube / BVOD / Paid Social
Driving sales for retailers across the UK and Germany...
Nesta
YouTube / Paid Search / Paid Social / Radio
Warming homes not the planet...
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FAQs
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Social media advertising involves running paid promotions on platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube. It is important because it allows businesses to reach highly targeted audiences, increase brand awareness, drive website traffic, and generate leads or sales efficiently.
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- Image ads – Single static images with text and a call-to-action (CTA).
- Video ads – Short or long-form videos designed to engage audiences.
- Carousel ads – Multiple images or videos in a single ad that users can scroll through.
- Story ads – Full-screen ads appearing in Stories on platforms like Instagram, Facebook, and Snapchat.
- Sponsored posts – Boosted organic content to reach a larger audience.
- Shopping ads – Directly showcase products with pricing and a "Shop Now" button.
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Social media platforms offer advanced targeting options, including:
- Demographics – Age, gender, location, and income level.
- Interests and behaviours – Hobbies, purchasing behaviour, and online activity.
- Custom audiences – Targeting people who have previously engaged with your brand.
- Lookalike audiences – Reaching new users who resemble your existing customers.
- Retargeting – Showing ads to users who have visited your website or engaged with previous content.
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- Click-through rate (CTR) – Percentage of users who clicked on the ad.
- Conversion rate – Number of users who completed a desired action (e.g., purchase, sign-up).
- Engagement metrics – Likes, shares, comments, and video views.
- Cost per click (CPC) or cost per acquisition (CPA) – Helps measure cost efficiency.
- Return on ad spend (ROAS) – Evaluates revenue generated from the campaign.
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- Use high-quality visuals – Eye-catching images or videos to grab attention.
- Write compelling copy – Clear messaging with a strong CTA.
- Test different ad formats – A/B testing to determine what works best.
- Optimise for mobile – Ensure ads are mobile-friendly since most users browse on phones.
- Monitor and adjust – Regularly analyse performance and refine targeting or creatives for better results.
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Paid social advertising can help increase brand awareness, drive website traffic, generate leads, and boost sales by targeting specific audiences effectively.
To get started you can call 01598 760700
or email [email protected]
