B2B trade media advertising
Trade publications are an invaluable part of their reader's professional lives. They are trusted, contextually relevant, with an attentive audience who are receptive to advertising messages.
Let’s face it, unless you work in the world of facilities management, you may not choose to read the latest in HVAC maintenance news. However, if you do work in the world of facilities management and the air conditioning is your responsibility, then that HVAC content is extremely relevant.
And that is the appeal of trade media advertising.
B2B audiences are difficult to target efficiently. Finding a facilities manager among the millions of online adults in the UK (or worldwide) is like looking for a needle in a haystack, unless you target them in an environment that only they’re interested in. The audience for trade media is self-selecting and there is a publication for every profession.
Trade advertising used to mean taking a page in a magazine which was distributed to a mailing list on a monthly or weekly basis. In some sectors, the printed magazine still works best, but trade media advertising has become more high tech. Advertisers can choose from premium digital display, sponsored content, webinars, e-newsletters, emails and more. Only a tiny percentage of this digital inventory makes it into programmatic exchanges, so the only way to access it is to buy direct. That's where we come in.
As a top five B2B marketing agency, our black book of trade publisher contacts is as thick as a doorstep. We specialise in finding the right publisher for the job, with tried and tested criteria for evaluating each publication, so you can trust that your advertising investment is in safe hands.
Our tactics
Our B2B & Government Clients
Revlon
YouTube / BVOD / Paid Social
Driving sales for retailers across the UK and Germany...
Nesta
YouTube / Paid Search / Paid Social / Radio
Warming homes not the planet...
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FAQs
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Trade media advertising involves promoting products or services through specialized media channels that target specific industries or professions.
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Trade media advertising allows you to reach a highly targeted audience within your industry, enhancing brand visibility and generating qualified leads.
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Types of trade media include trade magazines, industry websites, newsletters, trade shows, webinars, and industry-specific social media platforms.
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Costs vary widely based on the media type, audience size, ad format, and publication frequency. It’s essential to compare rates and determine the potential ROI.
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Target by selecting media that cater to your industry, and use specific targeting options like job roles, company size, geographic location, and industry sector.
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Yes, trade media is particularly effective for reaching niche markets due to its specialized audience.
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Formats include display ads, sponsored content, email newsletters, video ads, whitepapers, case studies, and banner ads.
To get started you can call 01598 760700
or email [email protected]
