TV advertising

"As seen on TV" is the ultimate badge of advertising honour.

Whether it's national, regional or addressable, TV is still the best way to make your brand famous.

Channels

Not many advertising channels can reach over 80% of UK adults each week. They create memories, tell stories, and entertain audiences who cannot skip or block ads.

In fact, there’s only one: TV.

We're sure you've heard at least one LinkedIn marketing sage declare "TV is dead", but that couldn't be further from the truth.

What TV might have lost in pure audience scale, it makes up for with its diversity of content and opportunity for advertisers. Addressable linear TV solutions like Sky Adsmart have lowered the barrier to entry for low budget campaigns. ITV still delivers millions of impressions per 30" spot every evening. It's such an exciting time for advertisers making the leap onto the small screen.

Our rigorous approach to TV advertising means we deliver the best possible outcomes for our clients. From audience understanding to objective setting, strategic planning, channel selection and measurement, we do the hard yards with enthusiasm and expert skill.

And we don’t stop at linear TV. We plan across BVOD, SVOD, short form VOD and YouTube so you can be sure we will find the shortest route into your target audience's living room.

Our tactics

Spot buying
30-second TV commercials are a key part of TV advertising. They are the best way to deliver profit ROI both in the short and long term.
Sponsorships
Build stature, fame and brand equity with broadcast sponsorship.
Trading
Bespoke recommendations unhindered by the restrictions of agency deals, delivering the best value for our clients every time.
Addressable
Reach without waste, every advertiser's dream. Data led, precision advertising through the linear TV feed.
Shoppable
Broadcasters are now offering routes and ways to buy products direct from TV adverts either through QR codes or with TV manufacturers such as LG.
Day Parting
Breaking out advertising opportunities across the time of day to include primetime, afternoon, morning and early morning.
Barilla. Established 1877.

Barilla

Social Media / TARGETR

Using TARGETR to increase sales by 97%

Close Up Picture Of brown wavy Hair

Revlon

YouTube / BVOD / Paid Social

Driving sales for retailers across the UK and Germany...

There's more to see

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Insights

Stay informed with cutting-edge analysis, expert perspectives, and strategies designed to drive success. Discover what’s shaping the future and how you can stay ahead.

FAQs

Got a question on TV advertising? Browse our FAQs below or drop us a line at [email protected]. We'd love to help.
  • Costs can fluctuate based on factors such as coverage, time of day, and the target audience. Despite these variations, TV advertising has the potential to be cost-effective.

  • We use a range of planning tools such as Techedge, Mediaocean and BARB.

  • In our increasingly digital world, TV advertising continues to wield significant influence by compelling audiences to engage online, fostering brand awareness, and motivating consumers to take specific actions.

  • We employ various tools to assess delivery performance, with BARB data standing out as our primary method for tracking and isolating delivery metrics across different channels and programming.

  • Engage with our team of specialists, and we can offer comprehensive audience research, strategic insights into channel and programming choices, and guidance on maximizing the impact of your campaign within your budget.

  • While charities are required to cover the costs of the media investment, it's noteworthy that no Value Added Tax (VAT) is applied to these expenses. Additionally, broadcasters may, at times, offer special rate cards specifically designed for charitable organizations.

Let's talk about how we can support you

To get started you can call 01598 760700
or email [email protected]

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