TV advertising
"As seen on TV" is the ultimate badge of advertising honour.
Whether it's national, regional or addressable, TV advertising is still the best way to make your brand famous.
Not many media advertising channels can reach over 80% of UK adults every week, create treasured memories, tell stories and entertain audiences who can't skip or ad block.
In fact, there’s only one: TV.
We're sure you've heard at least one LinkedIn marketing sage declare "TV is dead", but that couldn't be further from the truth.
What TV advertising might have lost in pure audience scale, it makes up for with its diversity of content and opportunity for advertisers. Addressable linear TV solutions like Sky Adsmart have lowered the barrier to entry for low budget campaigns. ITV still delivers millions of impressions per 30" spot every evening. It's such an exciting time for advertisers making the leap onto the small screen.
Our rigorous approach to TV advertising means we deliver the best possible outcomes for our clients. From audience understanding to objective setting, strategic planning, channel selection and measurement, we do the hard yards with enthusiasm and expert skill.
And we don’t stop at linear TV. We plan across BVOD, SVOD, short form VOD and YouTube so you can be sure we will find the shortest route into your target audience's living room.
Our tactics
Services
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Our clients
Barilla
Social Media / TARGETR
Using TARGETR to increase sales by 97%
Revlon
YouTube / BVOD / Paid Social
Driving sales for retailers across the UK and Germany...
There's more to see
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FAQs
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TV advertising costs can fluctuate based on factors such as coverage, time of day, and the target audience. Despite these variations, TV advertising has the potential to be cost-effective.
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We use a range of TV planning tools such as Techedge, Mediaocean and BARB.
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In our increasingly digital world, TV advertising continues to wield significant influence by compelling audiences to engage online, fostering brand awareness, and motivating consumers to take specific actions.
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We employ various tools to assess delivery performance, with BARB data standing out as our primary method for tracking and isolating delivery metrics across different channels and programming.
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Engage with our team of specialists, and we can offer comprehensive audience research, strategic insights into channel and programming choices, and guidance on maximizing the impact of your campaign within your budget.
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While charities are required to cover the costs of TV advertising, it's noteworthy that no Value Added Tax (VAT) is applied to these expenses. Additionally, broadcasters may, at times, offer special rate cards specifically designed for charitable organizations.
To get started you can call 01598 760700
or email [email protected]
