Brand health measurement
Your brand is more than just a logo—it’s your promise, your identity, and your connection to your audience. Measuring your brand’s health is essential to understanding how it stands in the market and resonates with your customers.
We provide the tools and insights you need to evaluate and enhance your brand’s performance. From uncovering customer perceptions to benchmarking against competitors, our tailored solutions help you uncover opportunities, strengthen loyalty, and stay ahead in an ever-evolving landscape.
1. Brand Awareness:
Measures the extent to which consumers recognize and recall a brand.
2. Brand Consideration:
Indicates the likelihood that consumers will consider a brand when making a purchase decision.
3. Brand Preference:
Reflects the degree to which consumers prefer a brand over its competitors.
4. Brand Loyalty:
Assesses the extent of repeat purchases and the likelihood of consumers sticking with a brand.
5. Brand Associations:
Captures the attributes and qualities consumers associate with a brand.
6. Net Promoter Score (NPS):
Measures the likelihood of customers recommending a brand to others
7. Customer Satisfaction:
Gauges how satisfied customers are with a brand's products or services.
8. Brand Equity:
Represents the overall value and strength of the brand in the market.
9. Purchase Intent:
Indicates the likelihood of consumers buying from the brand in the future.
10. Share of Voice:
Measures the brand's presence and visibility in advertising and media compared to competitors.
Marketing activity can impact these measures and by monitoring these metrics, businesses can gain a comprehensive understanding of their brand's performance and the impact their marketing activity has on this. By reviewing these insights brands can make informed decisions to enhance effective marketing strategies.
Our tactics
Our clients
Revlon
YouTube / BVOD / Paid Social
Driving sales for retailers across the UK and Germany...
Barilla
Social Media / TARGETR
Using TARGETR to increase sales by 97%
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FAQs
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Brand awareness – How familiar consumers are with your brand.
Brand perception – How customers view your brand in terms of quality, values, and reputation.
Brand consideration – The likelihood of consumers choosing your brand over competitors.
Customer loyalty & retention – How often customers return and recommend your brand.
Share of voice (SOV) – Your brand’s visibility compared to competitors in media and social conversations. -
A healthy brand drives customer loyalty, attracts new customers, and stands out in the market. Measuring brand health helps you identify strengths and weaknesses, enabling you to make informed decisions to maintain or improve your market position.
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Monitor social media sentiment – Analyse brand mentions and discussions to gauge public opinion.
Analyse website traffic and engagement – Track visits, bounce rates, and time spent on your site.
Measure Net Promoter Score (NPS) – Understand customer satisfaction and likelihood to recommend.
Compare with competitors – Benchmark your brand’s performance against others in your industry. -
Brand health should be measured regularly to track trends and identify shifts in consumer perception. Businesses often conduct brand health assessments quarterly or biannually, but continuous monitoring through digital analytics and social listening tools can provide real-time insights.
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Increased customer trust and loyalty – A well-regarded brand attracts and retains customers.
Competitive advantage – Strong brand positioning differentiates you from competitors.
Better marketing effectiveness – Understanding brand health allows for more targeted and impactful campaigns.
Higher customer lifetime value (CLV) – Satisfied customers are more likely to make repeat purchases.
To get started you can call 01598 760700
or email [email protected]
