Media market insights
"In the land of the blind, the one-eyed man is king." It has never been more important, or more difficult, to find out who is doing what and where in your market. Understanding market dynamics is the key to unlocking investment and growing your brand.
Another year, another difficult budget meeting with the CFO, another twelve months of trying to create marketing magic on a shoestring while your nearest competitor parks their well-funded tanks on your lawn. Sound familiar?
It's frustrating, we get it, but it needn't be this way.
Your CFO isn't against marketing investment, she just needs convincing. they need to know how much your nearest competitor is spending and in what channels; they need to understand category behaviour and why the strategy and tactics you've recommended are the right ones they need the data before signing off on expenditure.
Unfortunately, the data can be hard to find, fragmented and expensive. In a market dominated by big players like Statista, Nielsen, and Kantar all selling pieces of the data you want by the slice, it's difficult to paint the picture the CFO needs to see. This is where we can help. We invest heavily in tools and systems to help our clients understand the advertising dynamics in their market. We're experts in extracting insight from the treasure trove of publicly available data in the walled garden advertising platforms like Meta and Google, the ONS, BARB and countless additional sources. We love nothing more than boiling all the data down and refining it until we hit on the correct strategic and tactical direction, backed by hard numbers and evidence.
In short, we're here to help you (and your CFO) find the right data and generate the insight to gain a comprehensive understanding of your market's dynamics and secure the level of investment you need to win big.
Our tactics
Our clients
Alcumus - SafeContractor
Paid Search
Driving leads using paid search
Cummins
B2B / Publisher media / Video Advertising
Making an impact with international news titles
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FAQs
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We use tools such as TGI, Google Search Planner, Tech Edge and many others.
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After a brief, we hold a series of consultative meetings before presenting our findings within an agreed timeline.
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We can provide the research in whatever form that suits you, whether that is a presentation or long form content.
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We believe that we're able to find insights, fresh thinking, industry knowledge and additional information that you'll find extremely helpful.
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We'd advise this type of deep dive analysis at least once a year. Conducting media market insights annually helps businesses stay ahead of evolving trends and optimise their marketing strategies. Regular insights will keep you competitive by refining targeting and avoiding outdated investments.
To get started you can call 01598 760700
or email [email protected]
