SFVOD advertising

Not satisfied with killing the radio star, video is on a quest to dominate the internet, and it’s winning.

Short form video on demand (SFVOD) is where traditional broadcast content infiltrates the world of online media advertising.

Channels

With so many variations of Video on demand, it's easy to get confused. let's break it down. There's subscription VOD (SVOD), broadcaster VOD (BVOD), Ad-supported VOD (AVOD) and now short form video on demand (SFVOD) has arrived.

The union between traditional broadcasters and popular online platforms like Facebook, YouTube, news brands, X, Snapchat and TikTok.

SVOD allows broadcasters to monetise their content online, the digital media platforms to access broadcast quality video content without becoming rights holders, and advertisers to target audiences alongside brand safe, top quality video content without paying linear TV premiums.

Better still, audiences love it. Why read the report when you can watch the highlights on the commute? And you don’t even have to buy a subscription.

From bite sized news to red carpet outfit fails, the variety of SFVOD content means brands can reach almost any audience segment.

When you overlay the breadth of content with sophisticated digital targeting methods you have a powerful media advertising platform working hand in glove with both digital media advertising and video media advertising channels.

Our tactics

Pre Roll advertising

Get in front of the action from major broadcasters with pre-roll SFVOD adverts on platforms such as YouTube, Facebook and many more.

Sponsorship

Sponsor content strands or shows like Premier League highlights on specific platforms.

Content targeting

Target content verticals including sports, film and entertainment across a variety of sites and platforms.

SFVOD measurement

Track specific actions using a seven-day attribution window combined with uplift measurement.

Services

See all services

Video Media

Discover our approach to TV, BVOD, SVOD, CTV and YouTube.

Digital Media

Know your DSP from your CPC? We join the dots across the digital media ecosystem.

Audio Media

Be part of your audience's daily playlist across radio, podcast and streaming. Because nowadays, everyone's a DJ!

Our clients

Barilla

Social Media / TARGETR

Using TARGETR to increase sales by 97%

Revlon

YouTube / BVOD / Paid Social

Driving sales for retailers across the UK and Germany...

There's more to see

SEE ALL CASE STUDIES

Insights

Discover all our insights here. Stay informed with in-depth analysis on industry trends, market shifts, and emerging opportunities.

SEE ALL INSIGHTS

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FAQs

Got a question about SFVOD advertising? Browse our FAQ's below or drop us a line at [email protected]

SFVOD stands for short form video on demand
The main content themes are sports, news, entertainment and movies
We have guaranteed rates of VTR of 85% and a CTR of 0.06%
Typically we see 65% for Mobile, 30% for CTV and 5% for desktop/tablet.
No, its delivery is predominately digital, although broadcasters will insist on brand safe advertising.
Yes you can advertise direct on the platform, but advertising against broadcaster content will be limited. Typically less than 5% is available

Let's talk about how we can support you

To get started you can call 01598 760700
or email [email protected]

More ways to contact us

SFVOD advertising

Our tactics