Strategic media guidance
If you fail to plan, you plan to fail. Make the most of your advertising campaigns by creating a strategic platform before diving into the world of tactics and execution.
Many advertising campaigns fall flat.
It's a harsh reality, but the road to advertising Olympus is littered with the remains of ill-conceived, badly planned and poorly executed campaigns. Advertising is often the biggest expense on the income statement, so getting it right and proving its impact is critical.
Putting a robust, data led strategic framework in place before jumping into implementation is usually the difference between success and sorrow, but far too many advertisers skip this step, lured to the rocks by the Siren call of tactics.
Strategic media planning is the craft of translating marketing strategy into comms strategy, ensuring the correct objectives are set, creating a channel planning framework, and making sure that everything is measurable.
Data underpins everything we do at Bray Leino Media, and we love nothing more than jumping into the weeds in search of insight. We know the world of data can be messy and confusing, so we also advise on data strategy, helping our clients drive continuous improvement in decision making by rationalising data sources and identifying any gaps.
Once the foundations are built and the plumbing is in, then it is time to talk tactics and execution, knowing that the guardrails are in place to steer the campaign to success.
Our tactics
Our clients
Revlon
YouTube / BVOD / Paid Social
Driving sales for retailers across the UK and Germany...
Nesta
YouTube / Paid Search / Paid Social / Radio
Warming homes not the planet...
There's more to see
SEE ALL CASE STUDIESInsights
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In today’s media landscape, the role of diversity and inclusion is critical in creating compelling and impactful content.
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FAQs
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Media strategic guidance involves providing expert advice on planning, buying, and optimizing media investments across various channels (TV, digital, print, social, etc.). It ensures that marketing budgets are spent efficiently to maximize reach, engagement, and conversions, aligning media efforts with overall business goals.
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A media consultancy provides data-driven insights, market research, and performance analysis to refine media strategies. Services include audience segmentation, media mix optimization, competitive benchmarking, and campaign effectiveness measurement to ensure brands achieve the highest return on investment (ROI).
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- Target audience – Understanding demographics, behaviours, and media consumption patterns.
- Media channels – Selecting the right mix of traditional and digital platforms based on goals.
- Budget allocation – Distributing spend effectively across high-performing channels.
- Performance measurement – Using KPIs like reach, engagement, conversions, and ROI to assess effectiveness.
- Market trends – Staying ahead of evolving media landscapes and consumer behaviours.
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Data and technology enable precise targeting, real-time optimization, and advanced analytics. AI-driven insights, programmatic advertising, and marketing mix modelling (MMM) help brands make informed decisions, personalize campaigns, and measure success more accurately.
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- Media fragmentation – Consumers engage with content across multiple platforms, making it harder to track impact.
- Ad fatigue and saturation – Ensuring ads remain engaging and relevant without overwhelming audiences.
- Privacy regulations – Navigating data privacy laws (GDPR, CCPA) while maintaining effective targeting.
- Measuring ROI – Accurately attributing sales and brand lift to specific media efforts.
- Budget efficiency – Ensuring the right balance between brand awareness and performance-driven campaigns.
To get started you can call 01598 760700
or email [email protected]
