Cinema advertising
Lights, camera, action! Cinema advertising puts brands centre stage. It's the perfect environment to let creativity run wild, captivate audiences and elevate brand perception.
Cinema = attention.
In a world of distraction, the cinema is one of the few places audiences are truly focussed. Cinema goers are there for escapism, to leave the worries of the world behind and be entertained for a precious couple of hours.
Cinema advertising is an integral part of the experience. Adverts are expertly interwoven into the trailers, building excitement until the lights go down and the credits roll. Nothing screams "brand on the up" like a 30 (or 60) second commercial playing out on an enormous IMAX screen, with rumbling surround sound making the message unmissable. When you've invested heavily in beautiful, broadcast quality creative, there is no better place to show it.
But cinema advertisers aren’t restricted to massive multiplex screens and national campaigns. In many ways, cinema is a local channel. It's easy to regionalise and we can target audiences with specific packages: family favourites, action movies, demographic targeting, independent theatres only. Budgets are totally scalable so you can give that big brand vibe to a tightly targeted audience.
Cinema is an important part of the video media mix, making lasting memories and creating emotional connections between advertisers and their audience. We're not saying it’s right for every brand but for some campaigns it can be the launchpad to success.
Our tactics
Services
See all services
Our clients
Alcumus - SafeContractor
Paid Search
Driving leads using paid search
There's more to see
SEE ALL CASE STUDIESInsights
Why diversity and inclusion matters for Media
In today’s media landscape, the role of diversity and inclusion is critical in creating compelling and impactful content.
The use of AI in Media planning
The pros and cons of AI, according to a media planning professional born before Google.
FAQs
-
Captive audience – Viewers are highly engaged with minimal distractions.
High impact – Large screens and immersive sound create a memorable experience.
Targeted reach – Ads can be tailored to specific films, genres, or audience demographics.
Premium positioning – Ads are shown in a high-quality, brand-safe environment.
Extended exposure – Cinemagoers often arrive early, increasing ad recall. -
Costs vary depending on location, film popularity, screening times, and ad duration. Pricing is often based on CPM (cost per thousand viewers), with premium slots (e.g., blockbuster releases) commanding higher rates.
-
Cinema advertising in the UK is measured through audience reach data provided by cinema chains, box office statistics, and audience measurement systems like BARB and Rentrak. Effectiveness is further assessed using pre- and post-campaign surveys to gauge brand recall.
To get started you can call 01598 760700
or email [email protected]
